How did you use KT well for Bae -min Jjimsu's No. 1 steamed water?

Located in front of Hanyang University, Seongdong-gu, Seoul, Sushidoku, a small sushi restaurant, grew more than 40% in the Corona situation. In the 'People of Delivery', a delivery application, the favorite finding function is the first place, ranking first.

Such sushi did not show strength in delivery from the beginning. Five years before the first delivery, Sushidoku wandered around because he didn't know how to use the 'flag', a ultra-call feature that exposes stores to consumers. As I put a lot of flags, the number of delivery increased, but it felt like it was less efficient.

Son Young-rae, CEO of Sushidoku, said, We are more famous in offline, and we were stressed for why not delivery sales would not come out. Since then, Sushidoku focuses on promoting the store using SNS, and analyzed the delivery commercial area using KT's business analysis service, 'Goodbye' to move the flag of the flag. Based on this, the delivery efficiency could be increased by about seven times.

Sohn, who met in Seongdong-gu, Seoul on the 23rd, said, The delivery is reduced to the corona 19-endmick. The app.

■ Delivery and business analysis

It is a big data service that allows self-employed workers to identify and analyze business. The main function is commercial analysis and delivery analysis. KT identifies and visualizes consumer big data near the commercial area based on communication signals and delivery app signals.

The business analysis corner provides commercial area, floating population trend, gender, age, and floating population, rectum and residential population distribution. The delivery analysis corner shows not only the gender and age of consumers, but also the number of apartment households and the surrounding restaurant sales analysis.

Sohn explained that he mainly uses the delivery analysis of the well to grow sushidoku. Sohn said, We were introduced to the delivery industry and used it. The delivery analysis section was especially intuitively ranked, so it was possible to increase efficiency. It's a routine to change the flag to match the popular areas.

Sohn chose the intuitive UI/UX of the well. Sohn said, Good go out is intuitive and explicit.

When KT planned to go out well, efforts were made to give an intuitive feeling. Seo Shin-hye, deputy general manager of the business planning/marketing team, said, The existing business analysis services are in the form of reports, so there was a psychological burden that should be seen as if you were studying. I tried to make it.

Seo said, At first, we planned the service to provide information about the commercial area to the owners of the offline neighborhood shop.

The 'Tips for Going out', which is provided by the well, is also used by small business owners. Based on the information listed by shop, artificial intelligence (AI) gives tips for each industry and location. If you are operating a cafe in a workplace where people in their 30s are moving a lot, they advise, It's a good idea to appeal and promote the popular drinks and shops on SNS.

■ Why KT has released for free

KT is currently releasing free of charge. First of all, the plan is to build an ecosystem where small businesses can gather. Seo said, Since the launch of the service in late 2020, the service has spread with user satisfaction and word of mouth without any marketing.

KT plans to add various functions to the future. It is also considering the function of analyzing the time zone where the store has been called, the function of providing consulting to self-employed, and the objective indicators of the store to receive preferential treatment in the limit or interest rate.


Deputy General Manager Seo said, Self-employed people use a lot of loan services, but they are only screened for personal credit information. You will be able to receive preferential treatment in the part. Currently, KT is discussing the criteria for reviewing the financial sector.

If the app is released in October this year, more small businesses will find it. I think there will be a lot of data that can be done as much as I already have a lot of data, said Seo. said.

Comments

Popular Posts